Case Studies

Bank – AI/ML and Analytics

by Benforth Tech / May 5, 2023 / Case Studies

Background

Client is one of America's largest financial technology and bank holding company headquartered in Austin. It is the world's largest prepaid debit card company by market capitalization. They also act as payments platform company and is the technology platform used by Apple Pay Cash, Uber, and Intuit.

Challenge

Client faced several challenges and financial risks resulting from obscured transaction datasets, making the actual nature of the data hard to determine. Their obscured datasets led to false positives that affected actual customer transactional data and customer experience. The Bank also faced challenges with predictive analytics, as it created dummy datasets to match real-life scenarios concerning the highest suspicious activity observed by the bank.

Solution

Client faced several challenges and financial risks resulting from obscured transaction datasets, making the actual nature of the data hard to determine. Their obscured datasets led to false positives that affected actual customer transactional data and customer experience. The Bank also faced challenges with predictive analytics, as it created dummy datasets to match real-life scenarios concerning the highest suspicious activity observed by the bank.

Outcome

Client faced several challenges and financial risks resulting from obscured transaction datasets, making the actual nature of the data hard to determine. Their obscured datasets led to false positives that affected actual customer transactional data and customer experience. The Bank also faced challenges with predictive analytics, as it created dummy datasets to match real-life scenarios concerning the highest suspicious activity observed by the bank.

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